Spotify x Coke Studio:
Karol G’s Beach Party

Concert Pop-up Experience

Acted as Creative Director and Lead Designer for a Spotify and Coke Studio activation during Karol G’s tour stop in Lisbon, Portugal.

The experience invited fans to step into a beach escape inspired by the music video for “Si Antes Te Hubiera Conocido”—the Karol G x Coke Studio debut track—via thoughtful nods to easter eggs in the music video, while touchpoints added to fan’s concert experience with themed temporary tattoos and shirts personalized with their favorite Karol G lyrics.