THE ASK

Create a concert pop-up experience during Karol G’s Portugal tour stop that shows how Coke Studio brings fans closer to their favorite artists.

THE IDEA

A fan-forward experience that brings the beachside world of “Si Antes Te Hubiera Conocido”—the Karol G x Coke Studio debut track—to Lisbon. The experience invited fans to head into the concert with personalized merch, summer essential swag, and a refreshingly cold Coke, plus photo moments that nodded to iconic moments from the music video.

Project scope: Experiential, Design