THE ASK

Create an experience during NFT NYC that drives excitement for Coinbase’s NFT marketplace, their vast artist collaborations, and the platform’s community-forward features.

THE IDEA

An immersive futuristic gallery that brought the digitally-native NFT ecosystem into the physical realm and invited the Coinbase community to be the curators of the experience. Upon arrival, Coinbase NFT members could print a personalized QR code that unlocked different touchpoints in the space, such as a Community Gallery that showcased their personal NFT collections onto the gallery screens, and laser-etched coins personalized with their user profile QR code and NFT of their choosing—which doubled as a networking tool to connect with other Coinbase users throughout the weekend. Touch-reactive screens throughout the space allowed all visitors to discover, and purchase, exclusive NFTs from Coinbase creator partners

The Future Market also served as the launch for Coinbase Creator Studio, a thought-leadership series that featured intimate conversations between notable NFT creators. The event was hosted by Lindsey Byrnes and Jeff Staple, and featured special guests Fran Marcello, Bluboy, Miguel, Jen Stark and Shantell Martin.

Tech Partner: Red Paper Heart

Project scope: Experiential, Creative Tech, Partnerships, Programming