Algorand Earth Day Times Square Takeover
Stunt Activation
On Earth Day 2022, we shut down the billboards in Times Square to drive awareness for Algorand, the only sustainably-built blockchain.
This stunt garnered attention from multiple media outlets, highlighting Algorand’s sustainability-driven competitive advantage amidst the active conversation around blockchain energy usage. The activation cut through with a simple CTA for both Web3 natives as well as the genpop: Build a greener future on Algorand.
This stunt was the winner for the 2022 Shorty Impact Award for Live Events, Tech
Press Highlights
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“The world’s first carbon-negative blockchain turned NYC's Times Square dark for one hour ahead of Earth Day.”
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"Earth Day might be the perfect time to illuminate the issue once again—or in this case, de-illuminate it. Algorand, a first-of-its-kind carbon-negative blockchain protocol, is doing just that by blacking out New York’s Times Square to conserve power and bring a showdown in energy costs to some competing protocols.”
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“Algorand, a blockchain committed to sustainability, planned to take over Times Square for an hour on Earth Day Eve, April 21, to raise awareness of the blockchain applications that can be built with energy-efficient technology.”
