THE ASK
Create an impactful Earth Day activation that will drive viral conversation for Algorand, the only sustainably-built blockchain.
THE IDEA
Shut down Times Square, one of the most notorious energy consuming places in the world, to visualize how Algorand allows you to create maximum impact while consuming minimum power.
This stunt garnered attention from multiple media outlets, putting Algorand’s sustainability-designed technology ahead in the active conversation around blockchain’s startling energy consumption. The activation cut through the chatter with a straightforward CTA: Unplug today. Tomorrow, build a greener future on Algorand.
Project scope: Content, Experiential, OOH
Algorand Earth Day Times Square Takeover
Stunt Activation
Press Highlights
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“The world’s first carbon-negative blockchain turned NYC's Times Square dark for one hour ahead of Earth Day.”
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"Earth Day might be the perfect time to illuminate the issue once again—or in this case, de-illuminate it. Algorand, a first-of-its-kind carbon-negative blockchain protocol, is doing just that by blacking out New York’s Times Square to conserve power and bring a showdown in energy costs to some competing protocols.”
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“Algorand, a blockchain committed to sustainability, planned to take over Times Square for an hour on Earth Day Eve, April 21, to raise awareness of the blockchain applications that can be built with energy-efficient technology.”
