THE ASK

Create an impactful moment to drive usage for Klarna x Instacart during Lollapalooza weekend.

THE IDEA

A city-wide multi-channel campaign that positioned Klarna and Instacart as the ultimate Festie Bestie —having your back with what you need, when you need it, while letting you choose how to pay for it. The Festie Bestie campaign painted the city pink and green with a city-wide OOH takeover that honed in on key festivalgoer transit hubs and routes, while pedi cabs took care of those arriving on foot, and street teams handed out bubble gum packets with exclusive discount codes by the festival entrance. A Lolla-adjacent Festie Bestie Corner Store handed out essentials like bucket hats and scrunchies, as well as items guests didn’t even know they wanted like kaleidoscope glasses.

All weekend, this Festie Bestie had everyone’s backsies.

Project scope: Experiential, OOH