Propel Your City Project

Multi-market Campaign

Overview

The Propel Your City Project was a local fitness initiative featuring select partners with one simple goal: to get EVERYONE moving.

The campaign activated in Los Angeles, Houston, Detroit, and Atlanta by partnering with local fitness orgs focused on improving access to fitness among disenfranchised communities. The PYC Project provided free classes and digital content that fit all fitness levels to empower every person to get stronger with their community.

Propel tapped Michael B. Jordan as the spokesperson for the PYC Project to generate nationwide conversation and awareness about the campaign.

The WalkGood Yard

We partnered with WalkGood LA, a community-based BIPOC non-profit org that fights for racial equity in wellness, to secure a centralized studio space where they can expand their programming and provide their community with a home for accessible wellness.

Press Highlights

“…the “Propel Your City Project,” a program designed to bridge the gap between fitness and community... Jordan’s excitement about participating in the campaign is directly tied to the impact that fitness has had on his life.” - Forbes

“The project supports a specific partner organization in each city, allowing these groups to remove barriers around access, expand their programming, and serve their communities.” - Men’s Health

“…the Propel Your City Project, which is supporting organizations around the country that are devoted to addressing barriers of access to fitness and wellness within their communities.” - Essence

“The multi-city project will team up with fitness organizations and their leaders in different cities to support fitness and break barriers to exercise and wellness in communities.” - Blavity