Propel Your City Project
Nationwide Campaign
The WalkGood Yard
Partnered with WalkGood LA, a BIPOC non-profit org that drives racial equity in wellness, to secure a centralized studio space where they can expand their programming and provide their community with a home for accessible wellness.
THE ASK
Create a nationwide campaign that aligns Propel with an active lifestyle accessible to all.
THE IDEA
The Propel Your City Project was a nationwide fitness initiative that partnered with local fitness orgs and community leaders in key markets (LA, Houston, Detroit, Atlanta) to provide accessible wellness programming to their communities. The PYC Project provided free classes, fitness gear, and digital content that catered to all fitness levels with the goal to empower every person to get stronger with their community. Propel partnered with Michael B. Jordan as the PYC Project spokesperson to generate nationwide conversation and awareness about the campaign.
Project scope: Content, Experiential, Partnerships, Programming, Influencers
Press Highlights
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“…the “Propel Your City Project,” a program designed to bridge the gap between fitness and community... Jordan’s excitement about participating in the campaign is directly tied to the impact that fitness has had on his life.”
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“…the Propel Your City Project, which is supporting organizations around the country that are devoted to addressing barriers of access to fitness and wellness within their communities.”
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“The multi-city project will team up with fitness organizations and their leaders in different cities to support fitness and break barriers to exercise and wellness in communities.”
