Klarna All-Star Vault

Multi-Channel Retail Activation

PARTNERS: Complex // Stadium Goods // Chicago Bulls // Sophia Chang

Overview

Invisible North partnered with Klarna to win NBA All-Star weekend with a culturally relevant, multi-channel activation that appealed to fans celebrating 75 years of basketball history.

The Klarna All-Star Vault hosted a roundup of Stadium Goods apparel and a legendary lineup of sneakers including ones game-worn by Michael Jordan—featured in an original YouTube episode by Complex. Outside of the vault, a basketball court invited fans with challenges, and resident artist, Sophia Chang, customized one-of-a-kind basketballs for fans to take home.

To generate press, creators Tristan Jass and Cash Nasty were invited, along with NBA All-Star Zach LaVine. LaVine took part in a Klarna-user driven campaign vote that allowed fans to choose his All-Star game outfit, which he received on-site.

Off-site, we hosted a digital microsite—KlarnaVault.com—to further extend the Stadium goods partnership to feature select sneakers that shoppers could purchase through Klarna.