THE ASK

Design Spotify’s first Sparks B2B event in Mexico City to showcase the different ways advertisers can partner with Spotify to reach their audiences.

THE IDEA

Lean into a creative mix of materials and textures to visualize the wide variety of ways partners can work with Spotify. Each touchpoint was curated to thoughtfully integrate Spotify features with elements of Mexican culture—from Song Psychic Lotería cards in partnership with local artist Monica Sánchez, to an interactive photo moment that guests could customize to showcase their favorite Mexican music playlists and podcasts on Spotify.

Project scope: Experiential, Programming, Design