Spotify Sparks CDMX

Thought leadership event

Overview

Was tapped by Spotify to ideate and execute the creative for their first Spotify Sparks event series in Mexico City, aimed at getting local partners excited about all the ways they can reach their audiences through Spotify.

The creative of the event was centered around the idea of “mixes/mezclas” to visualize how Spotify offers a wide range of offerings that go beyond music, establishing themselves as an integrated content platform. This aesthetic was explored through mixes of textures, colors, and materiality that evoked Spotify’s playful and culture-shaping ethos.

Every touchpoint was curated to thoughtfully integrate Spotify features with elements of Mexican culture—from Song Psychic Lotería cards in partnership with local artist Monica Sánchez, to an interactive photo moment that guests could customize to showcase their favorite Mexican music playlists and podcasts on Spotify.