Spotify Sparks CDMX

Thought leadership event

Ideated and executed the creative for Spotify’s first Sparks event series in Mexico City, aimed at getting local partners excited about all the ways they can reach their audiences through Spotify.

Every touchpoint was curated to thoughtfully integrate Spotify features with elements of Mexican culture—from Song Psychic Lotería cards in partnership with local artist Monica Sánchez, to an interactive photo moment that guests could customize to showcase their favorite Mexican music playlists and podcasts on Spotify.