THE ASK

Create an attention-grabbing activation for Ledger hardware cryptocurrency wallets at VeeCon.

THE IDEA

An immersive suite that highlighted Ledger’s position as a Web3 industry leader and their partnerships with fellow notable players, such as VeeFriends and Adam Bomb Squad. The space was lined with screens that displayed dynamic motion graphics of artworks from Ledger product design partnerships, while product displays prominently showcased limited-edition Ledger Nano swivels. Attendees where able to participate in a POAP raffle for a chance to win a variety of prized, including a Ledger Nano and custom Scab Shop tattoos.

Project scope: Experiential, Motion Graphics, Partnerships, Programming