In Touch

Multisensory Experience

CLIENT: Whisperlodge x 29Rooms

Overview

An intimate experience that took guests through a tunnel-like installation filled with different textures, sounds, and smells. We partnered with Whisperlodge, an ASMR experience collective, to develop a dreamlike narrative that would guide guests through different stages within this experience.

Before entering the installation, guests were blindfolded and given a pair of headphones that played a recording of a soft voice guiding guests through the experience. As guests stepped through the tunnel, the recording prompted guests to feel the different textures along the walls and transitioned them between environments. The experience culminated as guests “woke up” and removed their blindfolds to experience the world with newly heightened senses.

Press Highlights

"Of the 29 stations, we counted four that were designed to be "phone-free." A few more were meant to be "experiential," "interactive," or "meditative," meaning that 29Rooms wanted to emphasize the activity, not the photography... The best of the phone-free interactions was the room made in collaboration with a New York City ASMR space called Whisperlodge.

In Whisperlodge's installation, visitors put on noise-canceling headphones and get blindfolded. They are then guided into a room where a poetic, whispered recording instructs them to feel their way across, encountering different sounds and smells.

Since you're blindfolded, there is actually no way to photograph anything. There's no record of your experience, no way to garner likes on what just happened. And moving from a damp, moss-covered rock wall, to a flower-filled vertical meadow, with no assurance that you wouldn't get lost in space on the way, required a leap of faith, and delivered, for me, a personal sense of wonder." - Mashable ​ ​

"...Maybe the highlight was a touch room where you are blindfolded and walk with headphones through a two and a half minute meditation. It is stunningly effective." - Forbes