The 29th Dimension

Interactive AR Art Installations

CLIENT: Instagram x Refinery29 // COLLABORATOR: BUCK

Overview

The 29th Dimension took guests on a journey through curated touchpoints within 29Rooms that invited guests to unlock hidden surprises. 

We seeded different doorways throughout the 29Rooms space that served as “portals” to the 29th Dimension. Each portal was a different color that, through Facebook's sophisticated AR technology, would trigger a different AR filter on Instagram. Each filter displayed surreal, colorful animations that immersed guests in the 29th Dimension and framed them in artful moments optimized to inspire social sharing. 

With each portal, guests' curiosity grew and they were inspired to go deeper into the 29th Dimension and experience Instagram AR like never before.