THE ASK

Create an immersive experience that brings fans into Demi Lovato’s journey of self-growth and drives awareness for her “Simply Complicated” documentary.

THE IDEA

A reimagined tattoo shop that gave 29Rooms attendees the opportunity to adorn themselves with airbrushed recreations of Demi’s most meaningful tattoos. Through this experience, guests were empowered with a special reminder to stay strong and resilient in the face of any challenge.

Artist partner: Faux Tattoo Studios