Power Parlor

Interactive Experience

CLIENT: Demi Lovato x 29Rooms

Overview

The Power Parlor was a reimagined tattoo shop that gave 29Rooms attendees the opportunity to adorn themselves with images of strength and courage. In the room, guests were invited to browse through some of Demi's most iconic inks and receive these as temporary, airbrushed tattoos by artists from Faux Tattoo Studios.

Through this experience, Demi's message of resilience carried beyond the walls of 29Rooms as guests walked out with a special reminder to stay strong and move forward in the face of any challenge.